top of page


September 10, 2019

On September 4, Michigan Gov. Gretchen Whitmer unilaterally “ordered the Michigan Department of Health and Human Services (MDHHS) to issue emergency rules” that would ban retail and online sales of flavored e-cigarettes and vaping devices. The order would also “ban misleading marketing of vapor products, including the use of terms like ‘clean,’ ‘safe,’ and ‘healthy.’” In her “press conference” on MSNBC’s Morning Joe, Whitmer claimed youth in Michigan are “inhaling … formaldehyde and other toxic chemicals,” including “metal fragments.”

The ban would go into effect 30 days after MDHHS issues the order and would last for six months.

Although reducing youth use of e-cigarettes is laudable, flavor bans have not deterred youth e-cigarette use. Rather, these intrusive policies limit tobacco harm reduction options for adult smokers and will likely lead current adult e-cigarette users back to combustible cigarettes. Further, many (if not most) of the recent vaping-related hospitalizations have been caused by black market products, with many of these devises being used to vape tetrahydrocannabinol (THC) oils. Moreover, Whitmer’s statements on how legal and regulated e-cigarettes are being marketed and the chemicals they contain are false and misleading. Unfortunately, it is likely her claims will be used by health departments in other states to further restrict electronic cigarettes.

The Heartland Institute analyzed results from the 2017-18 California Youth Tobacco Survey (CYTS) and found that despite flavor restrictions in place in some localities, youth use of e-cigarettes in those areas increased after the bans when into place.

Santa Clara County, California, banned flavored tobacco product sales to age-restricted stores in 2014. Despite this, youth e-cigarette use increased while the ban was in effect. For example, in the 2015-16 CYTS, 7.5 percent of Santa Clara high school students reported current use of e-cigarettes. In the 2017-18 CYTS, this increased to 10.7 percent.

Flavors are vital for the success of electronic cigarettes as tobacco harm reduction tools. A study of nearly 70,000 American adults found that 83.2 percent and 72.3 percent of survey respondents reported vaping fruit and dessert flavors, respectively.

As more states enact draconian flavor bans, it is likely a large number of adults who have used e-cigarettes to quit smoking will go back to combustible cigarettes. A 2017 study by the National Bureau of Economic Research concluded banning flavors “would result in the increased choice of combustible cigarettes.” In fact, the authors expect e-cigarette use to decrease by approximately 10 percent if flavors are banned.

It should be noted that public health departments are linking vaping-related hospitalizations to THC-containing products, which are often purchased on the black market. The Wisconsin Department of Health Services noted 89 percent of patients with vaping-related hospitalizations had “reported using e-cigarettes or other vaping devices to inhale THC products.” The Oregon Heath Authority admitted a resident died who “had recently used an e-cigarette or vaping device containing cannabis.” Further, the Minnesota Department of Health reported an individual died from a “lung injury [that] was associated with vaping illicit THC products.”

A September 6 report in The New England Journal of Medicine (NEJM), examined vaping-related hospitalizations in Illinois and Wisconsin. The researchers found 84 percent of patients “reported having used [THC] products in e-cigarette devices.”

Whitmer’s proposal is misleading and full of false claims on the marketing of, and substances found in e-cigarettes. Per the U.S. Food and Drug Administration’s (FDA) 2016 deeming regulations, e-cigarette manufacturers and retailers are barred from making any health claims. The deeming regulations specifically prohibit the distribution of products  whose “labeling, or advertising claim are ‘lower risk,’ ‘less harmful,’ … without an FDA order in effect.” In fact, to market a tobacco product as less harmful, the manufacturer must have an approved modified risk tobacco product (MRTP) application by the FDA. To date, no electronic cigarette or vaping device has been approved a MRTP.

Even more troublesome is Whitmer’s complete unawareness regarding the safety of legal and regulated e-cigarette products. Baseless claims of formaldehyde in e-cigarettes have been debunked. A 2015 NEJM article first alarmed the public to exaggerated formaldehyde levels in e-cigarettes. The researchers of this study used biased techniques to produce such levels, including overheating the electronic cigarette. A different set of researchers recreated the study using normal conditions mimicking how vapers actually use the device, finding formaldehyde to be practically absent, and at levels “far below what [cigarette] smokers inhale.”

Moreover, Whitmer’s alarmism negates the abundant data finding e-cigarettes to be significantly less harmful than combustible cigarettes. Indeed, Public Health England, the Royal College of Physicians, the National Academies of Sciences, Engineering and Medicine, and the American Cancer Society all support this position.

Instead of reducing tobacco harm reduction options for adults, Michigan lawmakers should direct more of the state’s tobacco moneys on tobacco education and prevention programs. Of the $1.2 billion Michigan received in 2019 in tobacco settlement payments and taxes, the state dedicated only $1.6 million, or 0.001 percent, on tobacco prevention programs.

Whitmer’s ban on flavored e-cigarette products is unlikely to reduce youth use. Even worse, her fearmongering campaign against tobacco harm reduction products will put thousands of Michiganders in jeopardy of returning to deadly cigarettes.

Policymakers should embrace e-cigarettes and vaping devices as viable alternatives for adult smokers. Additionally, they should earmark tobacco moneys to combat youth e-cigarette use.

Nothing in this Research & Commentary is intended to influence the passage of legislation, and it does not necessarily represent the views of The Heartland Institute or Tobacco Harm Reduction 101.

Centers for Disease Control and Prevention Link Majority of Vaping-Related Hospitalizations to THC: Welcome
bottom of page