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MAINE

Analysis and insight on tobacco and vapor

products in the Pine Tree State

TOBACCO HARM REDUCTION 101: MAINE

Key Points:

  • In 2023, 160,534 Maine adults (14 percent) were currently smoking. This is a 6.7 percent decrease from 2022 and represents 10,209 fewer adults smoking.

  • Among all smoking adults in Maine in 2023, 6.5 percent were 18 to 24 years old, 44.8 percent were 25 to 44 years old, 27.3 percent were 45 to 64 years old, and 21.5 percent were 65 years or older.

  • Among all adults earning $25,000 or less in 2023, 29.6 percent were currently smoking compared to 7.4 percent of adults earning $50,000 or more.

  • Among all smoking adults in Maine in 2023, 89.7 percent were White, 3.8 percent were Multiracial, 2.3 percent were American Indian/Alaska Native, 1.6 percent were Black, 0.87 percent were Hispanic, 0.85 percent were adults identifying as “Other,” and 0.77 percent were Asian.

  • In 2023, 60,774 Maine adults (5.3 percent) were currently using e-cigarettes. This is a 13.1 percent decrease from 2022 and represents 8,662 fewer adults vaping.

  • Among all vaping adults in Maine in 2023, 30.5 percent were 18 to 24 years old, 45.6 percent were 25 to 44 years old, 19.7 percent were 45 to 64 years old and 4.3 percent were 65 years or older.

  • In 2023, for every one Maine high school student who was smoking, more 52 adults were currently using cigarettes.

  • In 2023, for every one Maine high school student who was vaping, more than seven adults were currently using e-cigarettes.

  • The introduction of e-cigarettes has not led to increases in cigarette smoking, but rather, correlates with significant declines in smoking rates among young adults.

  • Between 2007 and 2023, smoking rates among Maine adults aged 18 to 24 years old decreased by 74.9 percent.

  • E-cigarette use has declined among Maine young adults. Between 2022 and 2023, e-cigarette use among 18- to 24-year-olds decreased by 27.9 percent.

  • Cigarette excise taxes in Maine disproportionately impact low income and low education persons, while failing to significantly reduce smoking rates among that class.

  • Among Maine adults earning $25,000 or less, smoking rates decreased on average by 0.5 percent annually between 2003 and 2023, while rates among adults earning $50,000 or more decreased by 2.5 percent during the same period.

  • In 2023, low-income adults were four times more likely to smoke than high income earners.

  • In 2023, among Maine adults who did not graduate high school, 32.3 percent were currently smoking, while only 5.3 percent of college graduates were smoking.

  • In 2023, adults lacking a high school diploma were 6.2 times more likely to smoke than college graduates.

  • Maine woefully underfunds programs to prevent youth use of tobacco and/or vapor products and help adults quit smoking, while simultaneously receiving millions of dollars from the pockets of the adults who smoke. In 2023, for every $1 the state received in tobacco monies, it spent only $0.10 on tobacco control efforts.

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©2025 by Tobacco Harm Reduction 101. 

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