top of page


January 16, 2020

Analysis of the vapor industry in New Mexico, including economic data, state health department findings on vaping-related lung illnesses, youth e-cigarette use, tobacco retail compliance checks, and state funding dedicated to tobacco control programs.

PTS-New Mexico: News

Since their introduction to the U.S. market in 2007, e-cigarettes and vaping devices—tobacco harm reduction products that are 95 percent safer than combustible cigarettes—have helped more than three million American adults quit smoking.

1. Economic Impact
According to the Vapor Technology Association, in 2018, the industry created 625 direct vaping-related jobs, including manufacturing, retail, and wholesale jobs in New Mexico, which generated $11 million in wages alone.[1] Moreover, the industry has created hundreds of secondary jobs in the Land of Enchantment, bringing the total economic impact in 2018 to $114,951,800. In the same year, New Mexico received more than $6.8 million in state taxes attributable to the vaping industry. These figures do not include sales in convenience stores, which sell vapor products including disposables and prefilled cartridges. In 2016, sales of these products in New Mexico eclipsed $1.4 million.[2]

2. State Health Department Data
As of January 16, 2020, the New Mexico Department of Health (NMDH) has reported 22 cases of vaping-related lung illness.[3] The age of patients ranges from 13 to 61 years-old. NMDH was able to obtain information on substances vaped from 13 patients, noting that 10 reported using vaping devices containing tetrahydrocannabinol (THC).  The Heartland Institute gives NMDH a grade of B for information available on vaping-related lung illnesses. 

3. More Information Needed
The most recent report on youth e-cigarette use in New Mexico is from the 2017 New Mexico Youth Risk Behavior Survey.[4] According to the survey, in 2017, only 2.7 percent of New Mexico high school students reported daily e-cigarette use. Further, more than 75 percent of New Mexico high school students reported not using a vapor product in the 30 days prior to the survey. More data is needed to understand the effects of public health campaigns on youth e-cigarette use.  

4. Youth Sales Miniscule
From January 1, 2018 to September 30, 2019, the U.S. Food and Drug Administration (FDA) administered 1,833 tobacco age compliance inspections in New Mexico, in which the agency used a minor in an attempt to purchase tobacco products.[5] Of those, 183, or 9 percent, resulted in a sale to a minor. Of the violations, 67 (36 percent of violations and 3 percent of all compliance checks) involved the sale of e-cigarettes or vaping devices. The number of violations involving sales of cigars and cigarettes were 58 and 35, respectively, during the same period.

5. Misspent Money
In 2019, New Mexico received an estimated $131.5 million in tobacco taxes and tobacco settlement payments. In the same year, the state spent $5.7 million, or 4 percent, on funding tobacco control programs, including education and prevention.[6]

Policy Solution
Electronic cigarettes and vaping devices have proven to be tremendous tobacco harm reduction tools, helping many smokers transition away from combustible cigarettes. Despite recent fearmongering, their use is significantly safer than traditional cigarettes, as noted by numerous public health groups including the Royal College of Physicians,[7] Public Health England,[8] and the American Cancer Society.[9] Rather than restricting their use, and undoubtedly reducing public health gains and millions of dollars in economic output, lawmakers should dedicate existing tobacco funds on programs that actually reduce youth use.

Key Points:

1. New Mexico’s vaping industry provided more than $114 million in economic activity in 2018 while generating 625 direct vaping-related jobs. Sales of disposables and prefilled cartridges in New Mexico exceeded $1.4 million in 2016.

2. As of January 16, 2020, NMDH has reported 22 cases of vaping-related lung illnesses. Of the patients with information on substances vaped, 77 percent report using a THC-containing vapor product. NMDH earns a C for its reporting on vaping-related lung illnesses.

3. In 2017, only 2.7 percent of New Mexico high school students reported daily e-cigarette use. More data is needed.   

4. Only 3 percent of FDA retail compliance checks in New Mexico resulted in sales of e-cigarettes to minors from January 1, 2018 to September 30, 2019.

5. New Mexico spends very little on tobacco prevention. In 2019, New Mexico dedicated $5.7 million on tobacco control, or 4 percent of what the state received in tobacco settlement payments and taxes.


[1] Vapor Technology Association, “The Economic Impact of the Vapor Industry NEW MEXICO,” 2019,

[2] Teresa W. Wang et al., “National and State-Specific Unit Sales and Prices for Electronic Cigarettes, United States, 2012-2016,” Preventing Chronic Disease, Centers for Disease Control and Prevention, August 2, 2018,

[3] New Mexico Department of Health, “Vaping-Related Lung Injury,” January 16, 2020, Accessed January 16, 2020.

[4] Centers for Disease Control and Prevention, “High School YRBS New Mexico 2017 Results,” 2017,   

[5] U.S. Food and Drug Administration, “Compliance Check Inspections of Tobacco Product Retailers,” September 30, 2019,

[6] Truth Initiative, “Tobacco use in New Mexico,” June 28, 2019,

[7] Royal College of Physicians, Nicotine without Smoke: Tobacco Harm Reduction, April 2016,

[8] A. McNeill et al., “Evidence review of e-cigarettes and heated tobacco products 2018,” Public Health England, February 2018,

[9] The American Cancer Society, “What Do We Know About E-Cigarettes?” June 19, 2019,

For more information, please refer to:

Tobacco Harm Reduction 101: A Guidebook for Policymakers
This booklet from The Heartland Institute aims to inform key stakeholders on the much-needed information on the benefits of electronic cigarettes and vaping devices. Tobacco Harm Reduction 101 details the history of e-cigarettes, including regulatory actions on these products. The booklet also explains the role of nicotine, addresses tax policy and debunks many of the myths associated with e-cigarettes, including assertions about “popcorn lung,” formaldehyde, and the so-called youth vaping epidemic.

PTS-New Mexico: Text
bottom of page